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7 Actionable Strategies For Better Social Media Impact
With the rising expanse of social options to create model awareness, do you know where you ought to be hanging out?
It's impossible to be all over the place, so select or three platforms where your customers and prospects are hanging out and submit, share, and remark regularly. To get probably the most out of your efforts, listed below are my top 7 actionable strategies to ensure your brand is receiving optimum impact.
1. Include an Engaging LinkedIn Headline or Facebook Intro: Do not say you're "Self Employed" or a "Business Consultant." Instead, inform people exactly what you are able to do for them; for instance, "Copywriter, Marketing Strategist & Model Storyteller to Accelerate Your Sales & Profits."
2. Write a Compelling Abstract or About Section: Reply the query, "what do you do?" As with all of your marketing messages, write from your buyer's point of view. So what challenges do you clear up or solutions do you provide - meaning the outcomes that your clients receive when working with you?
3. Update Your Contact Information: Please, please, please embrace your phone number, your complete address when you're a storefront (link to Google Maps), and a link to your Website. I am probably not the only one who has been on the road searching for a particular store and feeling frustrated as I scroll round trying to find an address or phone number. And equally, I've arrived at closed stores, although their hours are listed as being "OPEN." Should you change your working hours, change your Website and all social media listings!
4. Use Model Images: When it involves graphics, be sure to use a professional headshot and not a cute image of your dog. Seriously! This is your model we're talking about. Embody a branded cover picture or background image as well - don't leave the default blue background (LinkedIn) or blank space. This may very well be your first impression - make it an ideal one!
5. Customize Visual Content: Every social platform has its own design standards when it comes to graphic measurement, so make sure to size your graphics accordingly. I use Canva to create my graphics as they make it easy to resize an image for varied platforms with a quick click of a button and a few minor design adjustments.
6. Share Your Videos: According to LinkedIn expert. Goldie Chan, movies get shared three times more than static images. Create brief (one to two minutes or less) movies that make clear some extent, teach a lesson, or provide a useful tip. Add your logo and a call to action.
7. Create a Social Media Calendar: By making a framework of posts, you possibly can easily share content that resonates with your audience and promotes your brand effectively. Use an Excel spreadsheet or download a free template on-line to get started. List the products and services that you simply want to promote each week along with inspirations (Motivation Mondays or Enjoyable Fridays), customer tales, weblog posts, video tips, shared articles, etc. The list is endless. Creating a framework for each week or every month takes the headache out of deciding what to post each day and ensure you're not too salesy. These are "social" platforms, not a sales call.
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